Data Reports
I lead project management of 2-3 monthly reports from front-to-end, collaborating with designers, analysts, and industry experts at varying levels on each report.

Full reports archive available free on the YouGov Platform (signup required, but it’s a treasure trove). A handful of reports below that I’ve been most involved in and could present at your event (or recommend a speaker):

• Reality checks with Brian Reitz (YouGov. Summer/Fall 2025)
• US sustainability report & rankings 2025 (YouGov, Spring 2025)
• State of the plate: US casual dining report 2025 (YouGov, Spring 2025)
• Scoring big: Super Bowl ad impact report 2025 (YouGov, Winter 2024-2025)
• US investment trends report 2025 (YouGov, Winter 2024-2025)
• US value rankings report 2024 (YouGov, Winter 2024)
• US bipartisan brand rankings 2024 (YouGov, Fall 2024)
• US Conquering QSR report 2024 (YouGov, Summer 2024)
• US LGBTQ+ brand rankings 2024 (YouGov, Summer 2024)
• US rural vs city representation report 2024 (YouGov, Spring 2024)
• In the paint: Inside the NBA’s vibrant following (YouGov, Winter 2023-2024)
• Reaching Redditors Report: Inside the hivemind (YouGov, Winter 2023-2024)
• Next Fan Up: Inside the next generation of NFL fans (YouGov, Fall 2023)
• The Podheads: US Audience Profile & Brand Rankings 2023 (YouGov, Summer 2023)
• Box Office Battle: Barbie vs. Oppenheimer (YouGov, Summer 2023)
• America’s Growing Dog Pack: US Dog Owners Report 2023 (YouGov, Spring 2023)
• US Mobile Gaming Report 2023 (YouGov, Winter 2022-2023)
• Branding Together: America’s Most Bipartisan Fast Food & Alcohol (YouGov, Fall 2022)

Articles & Op-Eds:

• Americans, Danes and Swedes are the least polite to AI, survey finds (Stacker, Summer 2025)
• What’s cool in 2025? Depends on who you ask. (YouGov, Winter 2024-2025)
• Who do Americans want to win the 2024-25 College Football Playoff? (YouGov, Winter 2024-2025)
• How Can We Get Ahead of the Influencer Backlash? (Talking Influence, Summer 2019)
• The Rise of Curated Playlists (Music Business Journal, Summer 2017)

Miscellaneous:

• Contributed to Improving Social Media: The People, Organizations and Ideas for a Better Tech Future (All Tech Is Human, February 2021)
• Quoted in Four Ways To Keep You Connected While You Stay At Home (Attendee, April 2020)
• Quoted in Reality Checks: Have We Stopped Tolerating The Insta-Facade? (Tortoise Media, October 2019)
• Quoted in Inside What Goes Around Comes Around’s fashion week-centered marketing strategy (Glossy, September 2019)
• Authored and designed The Influencer Marketing Benchmarks Report, featured in Fast Company, Marketing Dive, VICE and more (InfluencerDB, Summer 2019)
• Quoted in Dallas Morning News: How to fend off the ‘Sunday scaries’ before they wreck your weekend (September 2017)
• Personal essay: Perks Without Repercussions (October 2014)
• Quoted in Columbia Missourian: Turning backs on protesters, hundreds form wall to support Michael Sam (February 2014)
• Recognized: Missouri School of Journalism Students ‘Tapped’ into 5 Secret Societies at the University of Missouri (May 2013)
• Recognized: Strategic Communication Team Places Fourth, Wins $1,500 in Adobe Digital Analytics Competition (November 2012)
• Quoted in: Mizzou Relay for Life raises $90,000 to fight cancer (March 2011)

Personal Music Lists + Essays

• Music Lists 2018 (Medium)
• Music Lists 2017 (Medium)
• Music Lists 2016 (Medium)
• Music Lists 2015 (Medium)
• Music Lists 2014 (Medium)

Other (No Attribution or Attribution Changed):

• 430 Interviews with Independent Podcast Producers: A Snapshot of Indie Podcasting in 2020 (Listen Notes, Winter 2020)
• How Do Podcasts Make Money in 2021? Here Are 8 Intriguing Ways (Listen Notes, Winter 2020)
• Influencer Marketing FAQs  (InfluencerDB, Winter 2019)
• ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits (MAX Blog, Fall 2017)
• Super Bowl Commercials: 15 Great Uses Of Music (MAX Blog, Spring 2017)
• Why OK Go’s Video with Morton Salt Worked (MAX Blog, Winter 2016)
• Q&A with Carlos Alvarez, A&R and Publishing at Azteca Records (MAX Blog, Fall 2016)
• Merriam-Webster Says “SXSW” Doesn’t Exist, But I Think They’re Wrong (MAX Blog, Summer 2016)
• Super Bowl 50 Ads: The 13 Best Uses of Music (MAX Blog, Spring 2016)